WINNER: Best Enterprise Virtual Waiting Room Supplier

About Queue-Fair

Queue-Fair is the brainchild of multi-award winning British inventor and entrepreneur Matt King, headquartered in London.

In 2004 Matt was trying to buy tickets online for The Glastonbury Festival along with an estimated 400,000 others. When tickets went on sale their website fell over, resulting in hundreds of thousands of dissatisfied customers hitting refresh, refresh, refresh all night chasing the 100,000 tickets. It was so bad that the anguish faced by their customers made the national BBC news.

Matt had his lightbulb moment at about 1am, coming up with the original idea for an online queue page for websites, also known as a Virtual Waiting Room. He developed a prototype and put patents in motion the next day, and the system was subsequently successfully deployed for Glastonbury spin-off The Glade Festival.

Our family of queue solutions, including the OrderlyQ phone system that allows callers to hang up without losing their place, are in use at hundreds of businesses all around the world. Our app WeQ4U, which puts his unique queuing technology in the hands of consumers, has had almost 2 million downloads in the UK alone, and enjoys a 4.9 out of 5 star rating on Google Play, App Store and Trustpilot.

Real Business cover

Our founder on the cover of RealBusiness magazine

The Source

The Original Source

Queue-Fair was formerly known as OrderlyQ Internet and was launched with a seed loan from NESTA. We pride ourselves on being the original source of Virtual Waiting Room technology, the first to provide a true first-in, first-out Virtual Waiting Room system for websites, delivered to website owners via a software-as-a-service (SaaS) model.

We realize how important it is to deliver fairness and a smooth user experience to our customers and their users during high-demand online events, which are high stakes for the website owners and can be technically complex. Our experience of how wrong things can go without our system is what drove us to create it in the first place.

Cross-sector experience around the world

Our original queue solutions are trusted by hundreds of top companies in the online retail, ticketing, education and public sectors. This uniquely positions us as the global expert in Virtual Waiting Room technology. Since 2004, the use of Matt's invention has ensured fairness and ease of use in busy situations for many millions of consumers across the globe.

Nested Boxes
Our integrity ensures a fair experience for your visitors who won't see a crashed site

The Queue-Fair Way

The spirit of honesty and fairness that we put into our original invention is applied consistently across all aspects of our business, documentation, customer support and account management. At Queue-Fair you'll find that doing the right thing and doing right by our customers and their visitors is always our top priority. You won't find exaggerated marketing claims on our site and when we say Queue-Fair is affordable, secure, sustainable, honest and fair, we mean it.

Some say inventions reflect their inventors, but for us, it is simply the right way to act.

  • "Pāṇātipātā veramaṇī, adinnādānā veramaṇī, abrahmacariyā veramaṇī—ayaṁ vuccati, bhikkhave, sammākammanto." - Buddha, Right Action, SN 45.8

"Refraining from attacking a living being, refraining from taking what is not given, refraining from unethical conduct, just this is called, oh monks, the whole of Good Karma." - Buddha.

Frequently Asked Questions

Queue-Fair is a virtual waiting room solution designed to manage high volumes of online traffic, ensuring websites and apps remain stable and accessible during peak demand. By placing visitors in a fair, first-come, first-served online queue, Queue-Fair helps prevent site crashes and slowdowns that can occur during product launches, ticket sales, or other events that attract large numbers of users simultaneously. The system seamlessly integrates with existing web infrastructure, providing a customizable and branded waiting experience for users. Queue-Fair offers real-time analytics, adjustable queue parameters, and robust security features to protect against bots and abuse, making it suitable for a wide range of industries such as retail, ticketing, government services, and more.

Queue-Fair was founded by Matthew King in 2004. Recognizing the need for a solution to manage surges in online traffic, Matthew King developed Queue-Fair as the world’s first patented virtual waiting room system. Over the years, Queue-Fair has evolved to support organizations of all sizes, from small businesses to large enterprises, helping them deliver a smooth and reliable online experience even during periods of extraordinary demand. The company remains committed to fairness, transparency, and customer satisfaction, with a focus on continuous innovation and responsive support. With its proven track record and flexible deployment options, Queue-Fair is trusted by organizations worldwide to safeguard their digital operations and maintain user trust during critical online events.

Queue-Fair’s virtual waiting room solution helps manage high website traffic by controlling the flow of visitors to your website during peak demand periods. When traffic exceeds your site’s capacity, Queue-Fair automatically redirects excess visitors to a branded, customizable waiting room. There, users are held in a secure, fair, first-in, first-out virtual queue, ensuring that only a manageable number of people can access your website at any one time. This prevents server overload, site crashes, slowdowns, and poor customer experiences.

The solution is especially valuable because it is not limited to long implementation projects. Many organizations can add Queue-Fair with a single line of code in about five minutes, and the Free Queue option allows teams to start without an upfront barrier. For enterprise organizations, that means you can move quickly when a launch, onsale, registration window, or viral campaign is approaching, while still getting the control, branding, reporting, and resilience expected at scale.

As users wait, Queue-Fair can display estimated wait times, status updates, and tailored messaging, keeping visitors informed and reducing frustration. By smoothing traffic and preserving fairness, the platform protects both operational performance and brand trust. In practice, it turns a potential overload situation into a controlled customer journey.

Queue-Fair is headquartered in London, United Kingdom. What sets Queue-Fair’s virtual waiting room solution apart in the market is its patented, independent, and highly configurable approach to online queue management. Unlike many competitors, Queue-Fair operates on a privacy-first model, ensuring that no personal data is required for visitors to join a queue, which aligns with strict GDPR compliance and privacy regulations worldwide. The system is designed for seamless integration with any website or app, regardless of technology stack, and can be deployed in minutes with minimal technical effort.

Queue-Fair’s unique features include real-time queue position updates, customizable branding, and advanced traffic throttling, allowing organizations to control the flow of visitors to their sites during high-demand periods such as ticket sales, product launches, or limited-time offers. Its cloud-based architecture guarantees high availability and scalability, making it suitable for businesses of all sizes, from small e-commerce shops to global enterprises. The solution also provides detailed analytics and reporting, enabling organizations to monitor queue performance and optimize customer experience.

Furthermore, Queue-Fair’s transparent pricing, flexible deployment options (including on-premises and hybrid models), and 24/7 support make it a preferred choice for organizations seeking a reliable, cost-effective, and user-friendly virtual waiting room. Its proven track record in preventing website crashes and ensuring fair, orderly access during peak traffic events distinguishes Queue-Fair as a leader in the virtual queuing industry.

The Virtual Waiting Room with integrity

Why Queue-Fair

Free training & 24 Hour Helpline

GDPR and WCAG 2.2 Compliant

100% uptime the last 12 months

About Queue-Fair

Invented and originally patented in 2004, Queue-Fair is the original Virtual Waiting Room, providing online queue management for busy websites and apps.

Our Services

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Contact Info

24 Hour Support Helpline

0333 5432 108 UK
+44 203 6422 994 Intl

Email

botblocker@blah.com

Address

86-90 Paul Street, London EC2A 4NE

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