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Scarcity Marketing Strategy and Examples

My granddad used to say, “If you tell people there’s a shortage of glass eyes, they’ll have sold out tomorrow.” …

He wasn’t an expert on using scarcity marketing — although he could have been with that kind of foresight into retail strategy — he was merely pointing out yet another flaw in human nature. Here's our guide on how to use scarcity marketing to increase your sales and transform your business.

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