Psychology

Psychology of waiting in line / queueing

Waiting is frustrating! We look at the science behind waiting in a queue and how we can make it a more manageable and pleasing experience. Waiting is frustrating! We look at the science behind waiting in a queue and how we can make it a more manageable and pleasing experience.…

Scarcity Marketing Strategy and Examples - Boost Your Sales

Find out what scarcity marketing is and how to use it to increase your sales. Plus: Examples of how to use the strategy to boost conversions. My granddad used to say, “If you tell people there’s a shortage of glass eyes, they’ll have sold out tomorrow.” Here's our guide on how to use scarcity marketing to increase your sales and transform your business.…

Understanding the Typical Attrition Percentage for Reward Programs

Discover the typical attrition percentage for reward programs and understand its impact on customer retention. Read the article for insights and strategies. Reward programmes are a popular way for businesses to foster customer loyalty and encourage repeat purchases. However, a common challenge faced by many organisations is understanding and managing the attrition rate within these schemes.…

25 Inspiring Brand Collaborations to Elevate Your Marketing Strategy

Discover 25 brand collaborations that can transform your marketing strategy. Learn how to leverage partnerships for greater success. In today's competitive marketplace, the power of partnerships has emerged as a key strategy for business growth and brand enhancement. Brand collaborations offer a practical way for companies to reach new audiences, share resources, and create unique products or services that stand out.…

10 Effective Clothing Drop Urgency Marketing Phrases to Boost Sales

Discover 10 powerful urgency marketing phrases that can drive sales and create a sense of immediacy. Read now to elevate your clothing brand's strategy! Creating a sense of scarcity and urgency around your clothing drops can be a game-changer for boosting sales and generating excitement without resorting to tired marketing buzzwords. The fashion industry thrives on anticipation and exclusivity, and tapping into these emotions can set your brand apart in a crowded marketplace.…

Top Single Day Sales: Unbeatable Deals You Can't Miss This Year

Running a one-day sale is a powerful strategy to boost your profits quickly and efficiently. By creating a sense of urgency and exclusivity, with single day sales you can attract a larger crowd of eager buyers ready to take advantage of limited-time offers. This approach not only helps in clearing out old stock but also provides an opportunity to introduce new customers to your products or services.…

Turning Wait Times into Opportunities: An Interview with Sarah Bagg of ReWork Consulting

Waiting in line is an unavoidable part of life. Whether at theme parks, restaurants, or online shopping platforms, queues are an integral element of customer experiences. But queues don't have to be a source of frustration - they can be transformed into an opportunity to engage, entertain, and even delight customers…

I Don't Want to Be in a Lottery! I Want to Be in a Fair Queue.

When tickets go on sale for popular events, demand can soar far beyond supply. How you manage that demand matters — not just for technical performance, but for how your customers feel.…

Understanding Queuing Meaning: Definitions and Context Explained

Explore the meaning of queuing with clear definitions and real-world context. Discover how this concept impacts various industries. Read the article now! Understanding the art of queuing reveals surprising insights about our behaviour and social order. Let’s explore how this simple act shapes your daily life in ways you’ve never noticed before.…


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