Online Shopping and eCommerce
If you have a busy eCommerce website, you know that the last thing you want is a crashed site. Having a popular product for an online sale can bring its own problems, with payment systems, inventory systems or your site search going down when you have too many people trying to buy at the same time. If your buyers know that a product is going on sale at a particular time, and will sell out, then people arriving just before it goes on sale hit refresh, refresh, refresh to be the first to buy. You only need a few hundred people doing this to bring down even larger websites. When your servers are down, this downtime harms the reputation of your brand, let alone the lost sales and the damage this does to your bottom line.

Queue-Fair helps you sell out your entire inventory safely and fairly
Find Out How"A big Thank You for turning our enquiry around so quickly. Emailed at 9pm Wednesday, received a fully branded Queue page ready to use at 11am Thursday. Simply brilliant! The dashboard and features are great - really intuitive, really clean and easy to use. We queued over 22,000 people for our product launch event at a cost that was extremely competitive. Thanks so much for everything! I'm really happy to give Queue-Fair a glowing testimonial and would recommend them to any business who needs a queue system for their event or promotion."
Steve Keatley, Head of eCommerce, Beauty Works"A big Thank You for turning our enquiry around so quickly. Emailed at 9pm Wednesday, received a fully branded Queue page ready to use at 11am Thursday. Simply brilliant! The dashboard and features are great - really intuitive, really clean and easy to use. We queued over 22,000 people for our product launch event at a cost that was extremely competitive. Thanks so much for everything! I'm really happy to give Queue-Fair a glowing testimonial and would recommend them to any business who needs a queue system for their event or promotion."
Steve Keatley, Head of eCommerce, Beauty Works < Swipe >"Brilliant. I had a sleepless night worrying the website was going to crash again after the last time we tried to run our popular promotion without Queue-Fair. I'm so delighted to have found your solution. Thanks for your responsiveness - it is hugely appreciated that you got this set up for us in less than a day, and it worked perfectly. Awesome. Lovely stuff. Golden. Thanks again; this means the world to me. I'm going to sleep well tonight. Legendary."
Sam Hiscocks, Creative Director, Olly's Olly's < Swipe >"It just works! That was the easiest launch we've had this year by some way. We sold out of our four main products and made 20% more than projected. The queue system enabled people to feel they had more time to shop so they added other items to their basket. Watching our launch in real time has given us a major insight into our future product launches too."
David Etherington, eCommerce Chief, Herdy < Swipe >"The perfect solution for the release of our limited edition figurine! Queue-Fair is very easy to implement and we were well supported and guided in setting up the parameters. The real-time reporting is great and allows us adjust our parameters during the event without crashing our server. We are very satisfied and plan to use Queue-Fair for our future releases."
Aude Curial, Web Manager, Abysse Corp < Swipe >"Communication and the easy use of Queue-Fair's platform really make the product outstanding. We needed a queue for a particularly busy event on our website, and I could see it in real-time, make changes effectively and make sure our website wasn't going to crash. Whenever I had questions or needed support, they were very helpful. I definitely recommend the platform and service."
Júlia Duarte, Brand Strategist, OHCA Brasil < Swipe >
Queue-Fair for Online Retail
When your site goes down due to over load, it stays down, because once people start seeing error pages or unresponsive pages, they hit refresh, compounding the load. You may need to take it down entirely to fix it, costing time as well as support resources. Using a Queue-Fair Virtual Waiting Room prevents these issues. For a timed sale, you can deploy a PreSale page with a countdown clock, so when people arrive early, they won't be hitting refresh on your site. You can also use Queue-Fair in SafeGuard mode for your queue - it watches your site all the time and deploys the queue automatically if the number of new visitors exceeds the limit you set in the Queue-Fair Portal, giving you complete control.
You can choose whether to protect your whole site, specific product pages, or the transaction bottlenecks within your transaction flow. Queue-Fair offers a superior visitor experience, with your web page or mobile app visitors fully informed of their progress through the queue, their wait time, and a unique synchronized ticking People Ahead Counter, so your visitors can always see both that the queue is moving, and also that it's moving fairly when they compare notes - which they will.Our engaging display protects your site and avoids lost sales and losses - and with the most accurate Queue AI on the market, you'll get the exact number of visitors to your site you want each and every minute. Accuracy matters - sending the right number through each minute means that your server load is rock steady and consistent, meaning you can serve more customers per minute without risking overload, resulting in shorter waits for your visitors and more sales.
How a Virtual Waiting Room helps you
Your online retail, website shop or mobile app will benefit from a Virtual Waiting Room in a wide variety of circumstances, including:
- Limited edition, limited quantity or collectible product sales
- Product launches and new releases
- Busy periods and shopping holidays like Black Friday
- Marketing campaigns, influencer tweets and viral marketing
- Unexpected traffic peaks of website traffic.


Top Virtual Waiting Room Benefits
- We give you full access and control over the HTML of your Queue Pages and asset hosting on Google CDN
- Make your queue pages look how you want and say what you want them to say, for a fully branded customer journey
- Show product slideshows, videos, chat buttons or personalised content
- Unique branding and marketing content opportunities for your customers while they queue
- Real-time analytics and historical reporting gives you key insights into your busy onsales
- Unique Admit One button for those last few items of stock in abandoning baskets
- Your app and website is protected 24/7 from unexpected spikes and predicted traffic surges