How Queue-Fair Helps Financial & Insurtech Firms Achieve DORA Compliance
Regulatory bodies like the UK's Financial Conduct Authority (FCA) have imposed significant fines on financial institutions for operational failures, including website and system downtimes that adversely affect customers.…
How to Handle Black Friday Traffic
Black Friday 2024. It’s almost time to open the digital gates and let the flood of bargain-hungry shoppers into your website, so they can snap up all the best black friday deals you can get out of the door. It’s quite possibly the most popular single shopping day on the calendar, with marketing for Black Friday and Cyber Monday hitting every platform imaginable earlier each year, with the offer of bigger and better value purchases than ever before.…
The risks and opportunities of too much website traffic
What happens when you get too much traffic to your website or app? Read our guide on how to leverage traffic surges and maximise the benefit to your business. Vast and unpredictable visitor numbers to a website or specific web pages can come from a host of different avenues—and not all of them are due to the positive outcomes of your hard work.…
Preparing for another frantic holiday season: how to cope with christmas website traffic
What we learnt from black friday and cyber monday and how to control hefty web traffic surges as we head for the busiest shopping season of the year On the first day of Christmas, my truelove sent to me: site crashes, lockouts, too much traffic to cope with, a terrible customer experience, and a massive loss of revenue.…
How Loyalty Programmes Can Transform Your Shopping Experience
Discover 10 loyalty and rewards programs that effectively enhance customer retention. Boost your business today—read the article for actionable insights! In today's competitive retail landscape, loyalty programmes have emerged as a transformative tool that can significantly enhance your shopping experience. These programmes are designed to reward customers for their continued patronage, offering an array of benefits that can range from discounts and exclusive access to special events, to personalised offers that cater to individual preferences.…
The Evolution of Cyber Monday: Adapting to the Surge in Online Shopping
Discover how increased online shopping has reshaped Cyber Monday for shoppers, affecting deals, convenience, and the overall shopping experience. Cyber Monday, once a relatively niche event, has transformed dramatically alongside the rise of online shopping. With its origins rooted in providing consumers with an online shopping experience following the in-store chaos of Black Friday, Cyber Monday has burgeoned into a significant event in its own right.…
Black Friday by the Numbers: A Clear Look at Shopping Trends
Discover essential Black Friday stats for 2025 that every retailer should know. Prepare your strategy and maximize your holiday sales. As the calendar turns to late November, the shopping frenzy known as Black Friday takes centre stage, marking the beginning of the festive shopping season. Originally an American tradition, this retail phenomenon has now firmly established itself in the UK, with shoppers eagerly awaiting the deals and discounts that retailers promise.…
A Simple Guide to Launching Your NFT Collection with Confidence
Embarking on the journey of launching your own NFT collection can seem daunting, but with the right guidance, it can be an exciting and rewarding venture. NFTs, or non-fungible tokens, have taken the digital world by storm, offering artists, creators, and collectors a new way to buy, sell, and trade unique digital assets.…
Elevate Your E-commerce Game: Top Strategies for Enhancing Customer Experience
In the rapidly evolving realm of e-commerce, the customer experience stands as a crucial determinant of success, shaping not only consumer satisfaction but also brand loyalty and business growth. With the digital marketplace expanding at an unprecedented pace, businesses must continually innovate to meet and exceed customer expectations.…
Businesses Who Have Used Scarcity Marketing Strategies
In the bustling world of commerce, where consumers are spoilt for choice, standing out from the competition is a challenge that businesses constantly face. Enter scarcity marketingâa strategic approach that leverages the fear of missing out to drive demand and boost sales. This tactic, utilised by some of the world's leading brands, creates a sense of urgency and exclusivity, transforming limited supply into a frenzy of consumer desire.…
The Rise of Product Drop Culture: How Limited Releases Are Shaping Consumer Behaviour
In an era where exclusivity reigns supreme, the phenomenon of limited drop product drop culture has swiftly captivated the consumer market, reshaping how brands engage with their audiences Rooted in a strategy that thrives on anticipation and scarcity, these limited releases create a buzz that often leads to fervent demand and queuing at store fronts or crashing websites.…
Product launch website crash
Launching a new product is an exhilarating moment for any business, but a website crash can quickly turn excitement into panic. Sites can be crashed by heavy traffic during a product launch, especially when a sudden surge of visitors overwhelms the server. In the fast-paced world of online sales, every second counts, and a malfunctioning site can mean lost revenue and frustrated customers.…
