How to Handle Black Friday Traffic
Black Friday 2024. It’s almost time to open the digital gates and let the flood of bargain-hungry shoppers into your website, so they can snap up all the best black friday deals you can get out of the door. It’s quite possibly the most popular single shopping day on the calendar, with marketing for Black Friday and Cyber Monday hitting every platform imaginable earlier each year, with the offer of bigger and better value purchases than ever before.…
The risks and opportunities of too much website traffic
What happens when you get too much traffic to your website or app? Read our guide on how to leverage traffic surges and maximise the benefit to your business. Vast and unpredictable visitor numbers to a website or specific web pages can come from a host of different avenues—and not all of them are due to the positive outcomes of your hard work.…
Preparing for another frantic holiday season: how to cope with christmas website traffic
What we learnt from black friday and cyber monday and how to control hefty web traffic surges as we head for the busiest shopping season of the year On the first day of Christmas, my truelove sent to me: site crashes, lockouts, too much traffic to cope with, a terrible customer experience, and a massive loss of revenue.…
How Loyalty Programmes Can Transform Your Shopping Experience
Discover 10 loyalty and rewards programs that effectively enhance customer retention. Boost your business today—read the article for actionable insights! In today's competitive retail landscape, loyalty programmes have emerged as a transformative tool that can significantly enhance your shopping experience. These programmes are designed to reward customers for their continued patronage, offering an array of benefits that can range from discounts and exclusive access to special events, to personalised offers that cater to individual preferences.…
The Evolution of Cyber Monday: Adapting to the Surge in Online Shopping
Discover how increased online shopping has reshaped Cyber Monday for shoppers, affecting deals, convenience, and the overall shopping experience. Cyber Monday, once a relatively niche event, has transformed dramatically alongside the rise of online shopping. With its origins rooted in providing consumers with an online shopping experience following the in-store chaos of Black Friday, Cyber Monday has burgeoned into a significant event in its own right.…
Black Friday by the Numbers: A Clear Look at Shopping Trends
Discover essential Black Friday stats for 2025 that every retailer should know. Prepare your strategy and maximize your holiday sales. As the calendar turns to late November, the shopping frenzy known as Black Friday takes centre stage, marking the beginning of the festive shopping season. Originally an American tradition, this retail phenomenon has now firmly established itself in the UK, with shoppers eagerly awaiting the deals and discounts that retailers promise.…
Understanding Fashion Drops: A Practical Guide to the Trend
In recent years, fashion drops have become a buzzworthy trend, captivating the attention of fashion enthusiasts and casual shoppers alike. Unlike traditional retail models, fashion drops involve releasing limited quantities of new clothing items or collections at unexpected times.…
Understanding Presale Tickets: What Happens When They Sell Out?
The world of presale tickets can be a bit puzzling, especially when they sell out quickly. For those eager to secure a spot at a favourite concert or event, understanding how presales operate is crucial. A presale offers fans the chance to buy tickets before they are available to the general public…
A Simple Guide to Launching Your NFT Collection with Confidence
Embarking on the journey of launching your own NFT collection can seem daunting, but with the right guidance, it can be an exciting and rewarding venture. NFTs, or non-fungible tokens, have taken the digital world by storm, offering artists, creators, and collectors a new way to buy, sell, and trade unique digital assets.…
