London, UK: Queue-Fair, the British tech company which invented virtual waiting rooms for busy websites and apps, has reported a 50-fold uplift in revenue as brands work to improve their customers’ online experience ready for the impending recovery.
Pent up demand for cultural and outdoor experiences as social restrictions are lifted and a big rise in the number of people shopping online during multiple lockdowns is overwhelming online booking systems and putting some ecommerce sites under strain.
This has led to an uptick in the number of companies seeking help to manage their online queues without losing sales or having to pass the costs onto their customers.
Snacks brand Olly’s, Totally Tickets and Museum.nl which represents more than 400 museums across the Netherlands have all used Queue-Fair in the past quarter to successfully manage and convert online customers and registrations during peak periods.
- This was a particular issue for Totally Tickets which saw more than 16,000 people trying to book tickets for its Totally Roarsome outdoor adventure trails which reopened in the UK from April 12.
- Museum.nl chose Queue-Fair following a competitive pitch to manage queues of anything up to 25,000 people during peak promotions.
- Olly’s online sales rocketed 800 percent when the company ramped up online and bulk sales during the lockdown to shift post pandemic stock which had been destined for airline and rail clients.
“Popularity comes with its challenges and can result in high profile website failures,” said Queue-Fair founder Matt King. “We have seen that in particular as restrictions are lifted and destinations recommence their marketing programmes. The same can be said for brands that are experiencing a surge in online orders and surplus traffic during promotions.
“The pressure on booking platforms and direct to consumer sites has led to a 50-fold growth in our revenue in the last three months, making Queue-Fair the fastest growing virtual waiting room for organisations and brands looking to stem the losses of website crashes or slow responses ahead of the impending recovery.”
Olly’s creative director Sam Hiscocks said adopting Queue-Fair had alleviated concerns about managing traffic peaks which had previously seen their website fall over. ”I had a sleepless night worrying the website was going to crash again after the last time we tried to run our popular promotion without Queue-Fair,” he said.
According to Google, the average visitor will leave a website if they don’t receive a response within three seconds. Queue-Fair provides performance audits and branded first-come, first-served virtual waiting rooms to retain customers who would otherwise be lost, boosting conversion rates in the process.